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Here’s a useful rule-of-thumb when dealing with the world of Design: the more esoteric the description, the wider the road you should cross to avoid it.

Philippe Starck – the French creator of War-of-the-Worlds lemon squeezers – has just set out his stall on the side of a veritable Champs-Elysees.

When not doing a ‘Siralan’ in Design for Life on BBC2 (that’s The Apprentice in a black T-shirt, with better coffee and a Gaulloise), he’s been creating loudspeakers for style-conscious  iPhonistas.

Or rather he hasn’t been. M Starck’s mission was apparently not about technology at all. His work is far more elemental:

So there we are. £1000 to buy a fart.

I’m in the wrong job.

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